Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales
Author: Travis Cartier, senior manager, onboarding and development, Marketron One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget. How do local media sellers break through the noise? At the top of the list is their local market expertise. Most agencies and ad tech platforms certainly […]
