Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales

Author: Travis Cartier, senior manager, onboarding and development, Marketron One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget. How do local media sellers break through the noise? At the top of the list is their local market expertise. Most agencies and ad tech platforms certainly […]

May 14, 2025 5

Entertainment & Business

Making Hits That Matter: How to Convert Gospel Listeners into Buyers

A close look at the metrics of Urban Gospel radio and digital consumption is encouraging. However, the healthy Gospel music consumption is not necessarily translating to radio station and revenue growth for our genre. We appear to have been shrinking in the number of Urban Gospel radio outlet for some time. So, with that said... How is it that we are one of the fastest growing formats as far as consumption […]

March 11, 2025 1223 12

Christian in Entertainment

No Distractions, Only Jesus: The Core of Christian Media and Arts

Introduction In a world filled with diverse entertainment options, the importance of keeping Jesus Christ at the center of Christian media and arts cannot be overstated. As believers, our purpose in creating and consuming entertainment should be to glorify God, strengthen our faith, and spread the message of the Gospel. Unfortunately, many forms of so-called Christian entertainment today have drifted from this core mission, incorporating secular influences that dilute the […]

March 9, 2025 119 3

Friday Night Live with DJ Marcus Johnson

7:00 pm - 9:00 pm

Friday Night Live with DJ Marcus Johnson

DJ Marcus Johnson

For every Show page the timetable is auomatically generated from the schedule, and you can set automatic carousels of Podcasts, Articles and Charts by simply choosing a category. Curabitur id lacus felis. Sed justo mauris, auctor eget tellus nec, pellentesque varius mauris. Sed eu congue nulla, et tincidunt justo. Aliquam semper faucibus odio id varius. Suspendisse varius laoreet sodales.